ISRO launches merchandise

Ch Sushil Rao / TNN / Jul 30, 2021, 13:01 IST

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Isro chairman Dr Sivan and other officials at the merchandise launch programme

HYDERABAD: Isro Friday launched its theme-based merchandise.
Secretary, Department of Space and Isro chairman Dr K Sivan, formally launched the Isro-theme-based merchandise program in a virtual event in the presence of scientific secretary, Isro, with the selection of the first batch of registered Isro merchandisers.
Customized Isro-theme-based products can play a game-changing role in creating awareness and kindling interest of the students, children and public, in the domain of space science & technology, propagating the achievements and laurels that Isro brings to the nation.

An announcement of opportunity has been floated in this regard, where interested agencies were invited to apply to become registered Isro merchandisers.
Addressing the gathering, Isro Dr K Sivan said, “It makes me happy to see the immense interest the program has generated in such a short time. I am certain that the products created from your efforts shall reach nook and corner of the country including northeast states & Jammu & Kashmir and take the Isro story among the youth and kids.”

He also emphasized that the merchandise program has not been rolled out with a commercial interest, rather, the intent is outreach and creating awareness through common products such as toys, Do-it-Yourself kits, T-shirts, etc., which kindle curiosity and serve as a reminiscence of Isro success. He expressed hope that many more creative enterprises shall come forward to make use of this opportunity and create diverse products, highlighting Isro’s previous and upcoming efforts, in a manner appealing to the younger generation, as we take the space program onwards and upwards.
The merchandisers include Dhruva Space Private Limited in Telangana apart from eight other companies in Gujarat, Maharashtra, Tamil Nadu, Karnataka and Punjab

About the Author

Ch Sushil Rao

Sushil Rao is Editor-Special Reports, at The Times of India, Hyderabad. He began his journalism career at the age of 20 in 1988. He is a gold medalist in journalism from the Department of Communication and Journalism, Arts College, Osmania University, Hyderabad from where he did his post-graduation from. He has been with The Times of India’s Hyderabad edition since its launch in 2000. He has also done an introductory course in film studies from the Film and Television Institute of India, Pune, and also from the Central University of Kerala equipping himself with the knowledge of filmmaking for film criticism. He has authored four books. In his career spanning 34 years, he has worked for five newspapers and has also done television reporting. He was also a web journalist during internet’s infancy in the mid 1990s in India. He covers defence, politics, diaspora, innovation, administration, the film industry, Hyderabad city and Telangana state, and human interest stories. He is also a podcaster, blogger, does video reporting and makes documentaries.

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